About me

Ojaswi Kejriwal

I untangle complicated problems for a living. My design process runs on curiosity, collaboration, and a stubborn habit of asking why.

Away from work, I illustrate, travel, and photograph. I lead with kindness, believe in caring for nature, and conduct the occasional 3 AM snack rummage in my kitchen.

what I can do for you

To me, 99% of design is problem solving. My research expertise finds the problems worth solving- and my designs turns them into solutions.

1. User Research (GDS)

User recruitment & ethics

GDS aligned research planning

Usability testing and Insight synthesis

Research reporting & recommendations

2. UI Design

Wireframing & interaction design

High-fidelity UI design

Design systems & component libraries

Prototyping & usability validation

1. User Research (GDS)

User recruitment & ethics

GDS aligned research planning

Usability testing and Insight synthesis

Research reporting & recommendations

2. UI Design

Wireframing & interaction design

High-fidelity UI design

Design systems & component libraries

Prototyping & usability validation

1. User Research (GDS)

User recruitment & ethics

GDS aligned research planning

Usability testing and Insight synthesis

Research reporting & recommendations

2. UI Design

Wireframing & interaction design

High-fidelity UI design

Design systems & component libraries

Prototyping & usability validation

Discover My Journey in Design

My journey began as a co-founder, learning to thrive in fast-moving environments and build quickly. Since then, I’ve worked across corporate agile teams and UK public sector projects, adapting my approach to balance speed, structure, and pragmatism.

Lead UXR & Designer

Parallel Histories

Partnership 2025

Lead UXR & Designer

Parallel Histories

Partnership 2025

Lead UXR & Designer

Parallel Histories

Partnership 2025

Lead UXR & Designer

Southwark Coucil

Partnership 2025

Lead UXR & Designer

Southwark Coucil

Partnership 2025

Lead UXR & Designer

Southwark Coucil

Partnership 2025

UX Design Specialist

The Knot Worldwide

2023 - 2024

UX Design Specialist

The Knot Worldwide

2023 - 2024

UX Design Specialist

The Knot Worldwide

2023 - 2024

Visual Design Lead

CLoud Hatch

2021 - 2023

Visual Design Lead

CLoud Hatch

2021 - 2023

Visual Design Lead

CLoud Hatch

2021 - 2023

My Tech Stack

Each tool here supports how I think, design and organise.

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Figma

Holy grail for anything design

Framer

My creative playground for building responsive websites

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Maze

My go-to for User Research & Synthesis

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Adobe Creative Cloud

My trusted solution for anything grpahics and editing

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Claude

Top AI tool for fast prototyping and early vibe coding ideation

About Me Image - 4
About Me Image - 4

Design with Strategy and Creativity

01.

Discovery & User Needs

I start by understanding the problem space- speaking with users, stakeholders, and domain experts. Through interviews, contextual research, and service mapping, I identify user needs, pain points, and the constraints shaping the product.

01.

Discovery & User Needs

I start by understanding the problem space- speaking with users, stakeholders, and domain experts. Through interviews, contextual research, and service mapping, I identify user needs, pain points, and the constraints shaping the product.

Research & Strategy

02.

Synthesis & Ideation

Here, I analyse and synthesise research findings to uncover behaviour patterns, and unmet needs. These insights are translated into clear recommendations, opportunity areas, and early product directions.

02.

Synthesis & Ideation

Here, I analyse and synthesise research findings to uncover behaviour patterns, and unmet needs. These insights are translated into clear recommendations, opportunity areas, and early product directions.

Feedback & Refinement

03.

Alpha Phase Design Prototyping

I translate concepts into low- and mid-fidelity prototypes to test ideas quickly. Through usability testing, think-aloud sessions, and design walkthroughs, I iterate on flows and interactions to improve clarity and usability.

03.

Alpha Phase Design Prototyping

I translate concepts into low- and mid-fidelity prototypes to test ideas quickly. Through usability testing, think-aloud sessions, and design walkthroughs, I iterate on flows and interactions to improve clarity and usability.

03.

Alpha Phase Design Prototyping

I translate concepts into low- and mid-fidelity prototypes to test ideas quickly. Through usability testing, think-aloud sessions, and design walkthroughs, I iterate on flows and interactions to improve clarity and usability.

04.

High Fidelity Design

Here, I finally design High-fidfiles that brings the experience together across key journeys and interaction states. These designs are validated with users to assess how effectively they address the identified opportunities while considering usability, feasibility, and scale.

04.

High Fidelity Design

Here, I finally design High-fidfiles that brings the experience together across key journeys and interaction states. These designs are validated with users to assess how effectively they address the identified opportunities while considering usability, feasibility, and scale.

04.

High Fidelity Design

Here, I finally design High-fidfiles that brings the experience together across key journeys and interaction states. These designs are validated with users to assess how effectively they address the identified opportunities while considering usability, feasibility, and scale.

05.

Beta Phase Handoff

Now, I prepare the files for developer handoff with clear specifications and interaction behaviours. During implementation, I conduct design audits and collaborate to ensure edge cases, accessibility, and real-world usage scenarios are addressed before public beta rollout.

05.

Beta Phase Handoff

Now, I prepare the files for developer handoff with clear specifications and interaction behaviours. During implementation, I conduct design audits and collaborate to ensure edge cases, accessibility, and real-world usage scenarios are addressed before public beta rollout.

Testing & Optimization

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